Hot Lava Software Videos Now on YouTube.com

July 31, 2008

Check out the awesome videos on YouTube.com. The videos give great tips on where to find free downloads of Learning Mobile Author, Sports Bytes competitions and so much more.

 

Visit YouTube.com and search for “Hot Lava Software” or “Learning Mobile Author” to find some of the great videos posted up on YouTube.com. Follow this link http://www.youtube.com/watch?v=JbHW0p4pL_g to go directly to one of the videos about Learning Mobile Author.

 

About Hot Lava Software, Inc.

Hot Lava Software Inc. is the leading provider of mobile authoring, publishing, delivery and tracking solutions. Using Hot Lava Software’s content development and publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking System TM (MDTS) allows organizations to have the tools and knowledge needed to launch and track mobile initiatives faster, with more cost efficiency. Hot Lava Software provides mobile content solutions and a mobile content design, authoring and publishing solution to corporations, government and universities around the world. More information is available at http://www.hotlavasoftware.com/

STEM Education Goes Mobile and Exceeds 70,000 Registered Users

July 24, 2008

NEWS RELEASE

 

For Immediate Release

 

Contact:

 

Heather A. Katz, Ph.D.
540-428-2988 or heatherk@hotlavasoftware.com

 

Barbara Walls

540-428-2988 or marketing@hotlavasoftware.com

 

 

Warrenton, VA – July 24, 2008 – As of July 1, 2008, over 70,000 registered users have experienced mobile learning (mLearning) via interacting with Science, Technology, Engineering and Mathematics (STEM) educational modules during the Sports Bytes Competition. The goal of the Sports Bytes Competition is to facilitate on-demand STEM learning that is accessible via mobile phones. The Competition targets youth, between the elementary and high school grades, and seeks to spark their interest in the math and sciences; potentially influencing them to pursue higher education and careers in STEM disciplines.

 

With over 60,000 registered users, the Competition is nearing its goal to reach 100,000 users who answer one question in a Sports Bytes module.  During July and August, 2008, in-game promotions bring the Sports Bytes Competition to baseball and soccer stadiums—Kansas City T-Bones, Frederick Keys, Aberdeen Ironbirds, Bowie Baysox, Wilmington Blue Rocks, Delmarva Shorebirds, and the D.C. United soccer team.

 

Anyone can learn about the science behind sports by texting a response for the following Sports Bytes question to 83960:

 

Which ball has the slower speed when thrown: a softball or a baseball?

 

  • Text “sporta” for baseball to 83960
  • Text “sportb” for softball to 83960
  • Or click here to enter your response

 

Sports Bytes’ focus is on summertime sports such as baseball, soccer, cycling, and swimming. Interact anytime, anywhere, on-the-go from a mobile phone by texting “sport” to 83960 or from a browser at http://hdwap.com/s. Learn the science behind sports, thanks to the Ewing Marion Kauffman Foundation and Hot Lava Software, Inc.

 

About Hot Lava Software, Inc.

 

Hot Lava Software, Inc. is the leading provider of mobile authoring, publishing, delivery and tracking solutions. Using Hot Lava Software’s content development and publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking SystemTM (MDTS) allows organizations to have the tools and knowledge needed to launch and track mobile initiatives faster and with more cost efficiency. Hot Lava Software provides mobile content solutions and a mobile content design, authoring and publishing solution to corporations, governments and universities around the world. More information is available at www.hotlavasoftware.com.

 

 

About the Ewing Marion Kauffman Foundation

 

The Ewing Marion Kauffman Foundation is a private nonpartisan foundation that works to harness the power of entrepreneurship and innovation to grow economies and improve human welfare. Through its research and other initiatives, the Kauffman Foundation aims to open young people’s eyes to the possibility of entrepreneurship, promote entrepreneurship education, raise awareness of entrepreneurship-friendly policies, and find alternative pathways for the commercialization of new knowledge and technologies. It also works to prepare students to be innovators, entrepreneurs and skilled workers in the 21st century economy through initiatives designed to improve learning in math, engineering, science and technology. Founded by the late entrepreneur and philanthropist, Ewing Marion Kauffman, the Foundation is based in Kansas City, Mo.  More information is available at www.kauffman.org.

Learning Mobile Author (LMA) is released on Download.com

July 22, 2008

WARRENTON, Va. – July 22, 2008 –As of the beginning of July, Hot Lava Software introduced their content development and publishing system, Learning Mobile Author version 4.2.9, onto download.com. Hot Lava’s Learning Mobile Author allows you to design, author, test and publish mobile content for delivery to mobile phones and PDAs. It is available for a 14-day trial download for absolutely free from download.com starting now! Visit download.com to learn more about Learning Mobile Author (LMA) and to download your free 14-day trial today!

 

About Hot Lava Software, Inc.

 

Hot Lava Software Inc. is the leading provider of mobile authoring, publishing, delivery and tracking solutions. Using Hot Lava Software’s content development and publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking System TM (MDTS) allows organizations to have the tools and knowledge needed to launch and track mobile initiatives faster, with more cost efficiency. Hot Lava Software provides mobile content solutions and a mobile content design, authoring and publishing solution to corporations, government and universities around the world. More information is available at http://www.hotlavasoftware.com/

Check Out Hot Lava Software on Handango.com!

July 15, 2008

Check out these awesome programs for PDA’s and Palms created by Hot Lava Software on www.handango.com. They’re a great deal too! Only $0.95 for any of the Hot Lava Software produced programs.

 

Here are some links to different categories of programs/modules that might interest you.

 

 

Go check them out! I’m telling you it’s definitely worth it!

 

If you are interested in trying out Learning Mobile Author (LMA), please visit www.hotlavasoftware.com.

Fans, Take Out Your Cell Phones

July 15, 2008

FOR IMMEDIATE RELEASE

 

CONTACT:

Sarah Brewster

(816) 842-8111 or sarah@trozzolo.com

 

Joy Torchia

(816) 932-1045 or jtorchia@kauffman.org

 

Barbara Walls

(540) 428-2988 or marketing@hotlavasoftware.com

 

 

KANSAS CITY, Mo. – July 15, 2008  – More than one competition will take place at the local T-Bones games this summer. The new Sports Bytes Competition, entering the field this July, is sponsored by the Ewing Marion Kauffman Foundation and powered by Hot Lava Software.

 

The Sports Bytes Competition will engage the young fans in the crowd by sending them mathematics, engineering, technology, and science questions via their cell phones. Combining fun with technology, fans will learn the science behind one of America’s favorite pastimes. For example, while the players are warming up for the next inning, fans can learn about the impact of gravity and friction on a baseball’s path.

 

The in-game promotions will build excitement around science education during July and August home games. The Sports Bytes professor – a quirky-looking, crazy-haired announcer – will leap up on the dugout and guide the crowd through the sports-related science quiz. The announcer will ask the fans a question: “Which ball has the slower speed when thrown: a baseball or a softball?” In response, kids will text either “sporta” for baseball or “sportb” for softball to 83960. They will then receive a response text with the correct answer as well as a link that provides them access to other Sports Bytes questions. Sports Bytes enthusiasts can access the questions anytime from their mobile phones by texting “sport” to 83960.

 

 “We are capitalizing on young fans’ love for cell phones by using them as a learning tool,” said Merrilea J. Mayo, Ph.D., director, Future of Learning Initiatives for the Kauffman Foundation. “This new competition allows us to reach and inspire kids in a unique way. Our hope is that they learn how exciting science can be and potentially explore a career in the field.”

 

The kids who answer at least one Sports Bytes question correctly are entered into a drawing to win a prize pack, which is given out later in the game. With baseball players in mind, the prize pack will include free tickets to an upcoming T-Bones game, signed baseballs, a first pitch certificate, a kajeet mobile phone, and T-Bones merchandise.

 

In addition to the T-Bones, the Frederick Keys, Aberdeen Ironbirds, Bowie Baysox, Wilmington Blue Rocks and Delmarva Shorebirds are participating in the in-game promotions, along with the D.C. United Soccer Team.

 

About the Kauffman Foundation

 

The Ewing Marion Kauffman Foundation of Kansas City is a private, nonpartisan foundation that works with partners to advance entrepreneurship in America and improve the education of children and youth. The Kauffman Foundation was established in the mid-1960s by the late entrepreneur and philanthropist Ewing Marion Kauffman. Information about the Kauffman Foundation is available at www.kauffman.org

 

About Hot Lava Software, Inc.

 

Hot Lava Software Inc. is the leading provider of mobile authoring, publishing, delivery and tracking solutions. Using Hot Lava Software’s content development and publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking System TM (MDTS) allows organizations to have the tools and knowledge needed to launch and track mobile initiatives faster, with more cost efficiency. Hot Lava Software provides mobile content solutions and a mobile content design, authoring and publishing solution to corporations, government and universities around the world. More information is available at http://www.hotlavasoftware.com/

Local Baseball Team Teaches Math and Science during Summer Home Games

July 7, 2008

NEWS RELEASE

 

For Immediate Release 

Contact: Heather A. Katz, Ph.D.
540-428-2988

 

FREDERICK, MD – July 3, 2008 – This summer the Frederick Keys are changing the way that fans learn about baseball. The Keys have teamed up with the Ewing Marion Kauffman Foundation and Hot Lava Software, Inc. to bring fans a new way to learn the science behind sports. The promotion, dubbed the Sports Bytes Competition, tests fans’ knowledge of the science behind sports via their mobile phones. Throughout the months of July and August the Keys will facilitate fans to use their mobile phones in new and exciting ways to learn the science behind the baseball game that unfolds before their eyes!

 

Attend a Frederick Keys home game during July and August this summer and you will see a wild haired professor in a white lab coat and safety goggles. The Professor will appear in the middle innings and lead on top of the dugout. He will playfully challenge the intelligence of the audience and encourage fans to take out their mobile phones and participate by text messaging an answer in response to a science question about baseball. The Frederick Keys have embraced this effort and are committed to educating the community through the Sports Bytes Competition.  Attend a Frederick Keys home game this July or August and experience, live, the thrill of the Sports Bytes Competition! Or access the questions via your mobile phone by text messaging “sport” to 83960 and prove that you are smarter than the Professor! Sports Bytes are also available at http://www.hdwap.com/s.

 

About Hot Lava Software, Inc.

 

Hot Lava Software, Inc. is the leading provider of mobile authoring, publishing, delivery and tracking solutions. Using Hot Lava Software’s content development and publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking System TM (MDTS) allows organizations to have the tools and knowledge needed to launch and track mobile initiatives faster, with more cost efficiency. Hot Lava Software provides mobile content solutions and a mobile content design, authoring and publishing solution to corporations, governments and universities around the world.  More information is available at http://www.hotlavasoftware.com  

 

About the Ewing Marion Kauffman Foundation

 

The Ewing Marion Kauffman Foundation is a private nonpartisan foundation that works to harness the power of entrepreneurship and innovation to grow economies and improve human welfare. Through its research and other initiatives, the Kauffman Foundation aims to open young people’s eyes to the possibility of entrepreneurship, promote entrepreneurship education, raise awareness of entrepreneurship-friendly policies, and find alternative pathways for the commercialization of new knowledge and technologies. It also works to prepare students to be innovators, entrepreneurs and skilled workers in the 21st century economy through initiatives designed to improve learning in math, engineering, science and technology. Founded by the late entrepreneur and philanthropist Ewing Marion Kauffman, the Foundation is based in Kansas City, Mo. and has more than $2.4 billion in assets. More information is available at http://www.kauffman.org

Mobile Learning to Teach Math and Science at Minor League Baseball Games

June 12, 2008

NEWS RELEASE

 

For Immediate Release

 

Contact:  Heather Katz Ph.D.

540-428-2988

 

 

Washington, D.C., June 10, 2008The Ewing Marion Kauffman Foundation and Hot Lava Software, Inc. are changing the way Minor league and Independent league baseball relates to its fans. Dubbed, The Sports Bytes Competition, baseball fans are able to learn the science behind the sport through the use of mobile learning. Fans attending the game will have the opportunity to not only see a homerun hit, but learn how friction and drag affect the path of a baseball traveled. Although many learning institutions have attempted to teach science through the use of sports, Kauffman and Hot Lava are taking mobile learning inside the stadiums for fans to use their mobile devices to deliver on-demand Science, Technology, Engineering, and Mathematics (STEM) education that is accessible and captivating. 

 

Throughout July and August 2008, select stadiums around the country will run in-game promotions. A quirky looking professor—the announcer—motivates fans wearing his white lab coat, chemistry goggles, and mad scientist hair when he leaps upon the dugout. His Sports Bytes announcement encourages fans to take out their cell phones and participate by interacting with a Sports Bytes module and quiz items about the science behind baseball. Getting started is as easy as sending a text message to “83960” with the word “onpoint” in the text message body. Hot Lava responds with an auto response text message to the fan’s mobile phone that enables the fan to access the Sports Bytes module: Win a Prize Pack! To qualify , follow this free link: http://hdwap.com/s/s.html?u=12408884505&p=p&c=6107&n=y. A nightly prize pack is awarded to one fan who answers one question correctly. Prize packs can include free tickets, signed baseballs, a first pitch certificate, kajeet mobile phones, and team merchandise.

 

The Sports Bytes Competition is live in July and August 2008 at the Kansas City T-Bones, Frederick Keys, Aberdeen Ironbirds, Bowie Baysox, Wilmington Blue Rocks, and Delmarva Shorebirds baseball games along with the D.C. United Soccer Team. Those not attending a game can access the Sports Bytes content via http://www.hdwap.com/s from a mobile phone web browser.

 

About Hot Lava Software, Inc.

 

Hot Lava Software, Inc. is the leading provider of mobile authoring, publishing, delivery and tracking solutions. Using Hot Lava Software’s content development and publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking System TM (MDTS) allows organizations to have the tools and knowledge needed to launch and track mobile initiatives faster, with more cost efficiency. Hot Lava Software, provides mobile content solutions and mobile content design, authoring and publishing solutions to corporations, governments and universities around the world.  More information is available at http://www.hotlavasoftware.com

 

About the Ewing Marion Kauffman Foundation

 

The Ewing Marion Kauffman Foundation is a private nonpartisan foundation that works to harness the power of entrepreneurship and innovation to grow economies and improve human welfare. Through its research and other initiatives, the Kauffman Foundation aims to open young people’s eyes to the possibility of entrepreneurship, promote entrepreneurship education, raise awareness of entrepreneurship-friendly policies, and find alternative pathways for the commercialization of new knowledge and technologies. It also works to prepare students to be innovators, entrepreneurs and skilled workers in the 21st century economy through initiatives designed to improve learning in math, engineering, science and technology. Founded by late entrepreneur and philanthropist Ewing Marion Kauffman, the Foundation is based in Kansas City, Mo. and has more than $2.4 billion in assets. More information is available at http://www.kauffman.org

 

 

Sports Bytes Delivers Math and Science Sports Quizzes

June 4, 2008

NEWS RELEASE

For Immediate Release                          Contact: Heather Katz, Ph.D.
                                                            301-789-1891

Washington, D.C. – May 27, 2008 – Hot Lava Software, Inc. is collaborating with the Ewing Marion Kauffman Foundation, Kansas City, MO, to use the most ubiquitous computing platform on the planet — the mobile phone — to deliver on-demand Science, Technology, Engineering and Mathematics (STEM) education that is accessible and captivating.

During the summer of 2008 Hot Lava Software will use mobile phone technology at major summer sports events — soccer, baseball, basketball, swimming and cycling — to engage more than 100,000 people worldwide with a Sports Bytes Competition. Sports Bytes are sports themed STEM educational modules — quick quizzes — delivered via mobile phones.

A spring 2008 Sports Bytes Pilot Project proved successful in reaching more than 16,000 users in over 114 countries. The ultimate goal with the summer 2008 Sports Bytes Competition is to demonstrate the potential for delivering STEM education to millions of people, via their mobile phones.

“Particularly relevant to math and science education is the love affair that many U.S. teens have with their mobile phones. This age bracket represents the pivotal turning point toward or away from math and science careers and thus mobile phones become a potentially significant intervention vector,” says Merrilea J. Mayo, Ph.D., director, Future of Learning Initiatives, for the Kauffman Foundation.

The Sports Bytes Competition will be live at select August D.C. United soccer games as well as the Kansas City T-Bones, Frederick Keys, Aberdeen Ironbirds, Bowie Baysox, Wilmington Blue Rocks and Delmarva Shorebirds baseball games, during July and August 2008. Those not attending a game can access the Sports Bytes content via www.hdwap.com/sport7 from a mobile phone web browser.

Users can access these STEM educational modules while attending summer sports events. When users correctly answer at least one Sports Bytes quiz item, they qualify for a chance to win a stadium prize pack. Prize packs can include kajeet mobile phones, first throws at a minor league baseball game, team jerseys and baseball caps and other items related to each team.

In addition to these U.S. demonstrations of the program, global partners in Canada, Singapore, South Africa, Australia and the European Union will engage users worldwide to access the Sports Bytes modules via their mobile phone web browsers.

About Hot Lava Software, Inc.

Hot Lava Software, Inc. is the leading provider of mobile authoring, publishing, delivery and tracking solutions. Using Hot Lava Software’s content development and publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking System TM (MDTS) allows organizations to have the tools and knowledge needed to launch and track mobile initiatives faster, with more cost efficiency. Hot Lava Software provides mobile content solutions and a mobile content design, authoring and publishing solutions to Corporations, Governments and Universities around the World. More information is available at:  http://www.hotlavasoftware.com/

About the Ewing Marion Kauffman Foundation

The Ewing Marion Kauffman Foundation is a private, nonpartisan foundation that works to harness the power of entrepreneurship and innovation to grow economies and improve human welfare. Through its research and other initiatives, the Kauffman Foundation aims to open young people’s eyes to the possibility of entrepreneurship, promote entrepreneurship education, raise awareness of entrepreneurship-friendly policies and find alternative pathways for the commercialization of new knowledge and technologies. It also works to prepare students to be innovators, entrepreneurs and skilled workers in the 21st century economy through initiatives designed to improve learning in math, engineering, science and technology. Founded by late entrepreneur and philanthropist Ewing Kauffman, the Foundation has more than $2.4 billion in assets. More information is available at:  http://www.kauffman.org/.

 

The European Repository Adds Hot Lava Software as Project Partner

March 28, 2008

Haymarket, VA and Zierikzee, Netherlands (March 28, 2008) Take Shape Share (TSS), The European Repository, has added Hot Lava Software as a mobile learning project partner. This strategic partnership will allow TSS partners the opportunity to author, deliver and track mobile learning via Hot Lava Software’s Learning Mobile Author (LMA) and Mobile Delivery and Tracking System (MDTS). The impact of this partnership will facilitate the mobile sharing of educational content among a European community of schools and colleges as well as improve, in general, the quality of learning and vocational training. The excitement of this partnership abounded during an interview with Drs. Albert de Vos, Project Manager for the Take Shape Share project.  

During May 2008, in London, the first training will take place for teachers and staff members from four countries. They will learn how to use formal educational content according to the content chain. This is made possible by using metadata in conjunction with the harvester to search and locate content that lives in many repositories and databases—all based on knowledge sharing standardization. 

 “For this project we are focusing on eLearning as well as mLearning materials. We expect that Mobile Learning is becoming more and more important in the field of education, but there is still a lot of work to do, for example on Mobile SCORM. The Hot Lava MDTS fits exactly in this project because the MDTS has all the functionality needed to develop into the most important repository for using, re-using, storing, searching and finding mobile content on an international scale.” says Drs. Albert de Vos, CEO, I.C.O. Europe. “If we manage to integrate Mobile Learning into the learning environments of educational organizations, and companies through the harvesting system, and we can position the MDTS as an international repository for mobile content, we will make a huge leap towards the realization of collaborative learning. The LMA makes it possible to create content on demand for anytime anyplace learning.” 

Sharing knowledge on an international scale that is easily accessible for students, teachers, company trainers, business employees, managers, etc. are the main objectives of the TSS European Repository Project. Easy to use tools for content development, such as the LMA, for mLearning, and tools like Wimba Create, for eLearning, and others with the restriction, that those tools are able to work with standardization protocols like XML-, IMS-, and SCORM- compatibility is just what the project needs to succeed.    

“The TSS project will be evaluated at the end of 2008, with knowledge dissemination as one of the key issues for the European Commission. So, as the project manager I have to travel a lot in Europe, for instance, the EdReNe conference in Slovenia (edrene.org). I also travel within the U.S. For example, I attended the Nashville IT conference in November 2007 as well as the Society for Applied Learning Technology (SALT) conference in Washington, D.C. I target these important conferences so that I can learn about the application of new and cutting edge technologies in education, such as Hot Lava Software.” states Drs. de Vos. “In the TSS project we integrate this new technology and share this knowledge with our partners. That’s the reason that Hot Lava Software came into the picture as the leading company for mLearning solutions, as well as Hot Lava’s intense focus on innovation and their drive to be the best in their field of education and mLearning technology.”  

“We are extremely honored and excited to be a part of such an outstanding project as the TSS Project. They are really making the Mobile Learning market come alive in Europe. Mobile Learning technology is fast becoming a very important part of everyday life in a lot of countries around the globe.” says Bob Sanregret, CEO, Hot Lava Software. “Making learning easier and more accessible through handheld learning is exigent for the continuance of today’s educational experience.” 

“We have to invest a lot of effort in making people aware of the possibilities of Mobile Learning. In the Netherlands, the first projects initiated by the government have begun to investigate the possibilities for mLearning within Universities and Higher Education. In the UK, there are already huge conferences organized for Mobile Learning. In Germany, Mobile Learning is in its infancy. One of our main goals is to prepare an infrastructure in Europe for producing mobile content with all the possibilities users and developers need.” adds Drs. de Vos “People ask me many times: why Europe? The answer is very simple—Anytime, Anyplace Learning is an international activity of people all over the world and it is, in my opinion, a good idea to connect people with the purpose of making formal educational content (that is, content related to curriculum development), for eLearning and mLearning, available for all learners. For more information please visit: tsseurope.eu. 

Contacts: 

Bob Sanregret, CEO, Hot Lava
bobs@hotlavasoftware.com

+1 (703) 754-1218
www.hotlavasoftware.com
  

Drs. Albert de Vos, CEO, I.C.O. Europe

avjdevos@zeelandnet.nl

00+3(111) 855-8900

www.icosales.eu  

Laisa Bernard, Marketing Specialist, Hot Lava

laisab@hotlavasoftware.com

+1 (479) 524-8468

www.hotlavasoftware.com

Kauffman Foundation Teams with Hot Lava Software to Deliver STEM Content via Mobile Devices

February 14, 2008

Haymarket, VA and Kansas City, MO (February 12, 2008) – Hot Lava Software is teaming with the Kauffman Foundation to deliver mobile learning content to teach Science, Technology, Engineering and Mathematics (STEM). This teaming effort is based on the premises that students can learn more effectively when they relate STEM to real-world occurrences and that their STEM achievement levels can improve by applying mobile learning to the solution of authentic problems. One of the goals of the project includes developing context-based instructional materials delivered via mobile devices that demonstrate the convergence of real-world events with STEM concepts. Such access and exposure can facilitate the educational equilibrium needed to participate in our global society. A recent interview with Merillea J. Mayo, Ph.D., the Director of Future Learning Initiatives for the Kauffman Foundation, and Bob Sanregret, CEO and Heather A. Katz, Ph.D., Instructional Technologist both from Hot Lava Software, Inc., revealed exciting news in what is being coined as the Global Telephony Competition 

 So just what are the details of this exciting Global Telephony Competition…who are the end users and how will they access, learn from, and use the STEM content? 

“There are 2 to 3 billion cell phones in use around the globe. Cell phones are 40% more prevalent than televisions, twice as common as computers. Cell phones could represent a breakthrough opportunity to deliver education on a massive global scale, particularly to teens, populations of third world countries and underrepresented groups in the U.S.,” said Dr. Mayo. “These demographics all use cell phones as their primary technology device. The Global Telephony Competition you’re referring to is a large scale proof of concept. Through it, Hot Lava Software will help us answer the question: if you could build it (cell-phone-based education), would anyone use it? How many would use it? Thousands? Millions? Billions?”  “The end users will access the STEM content via the Hot Lava Mobile Delivery Tracking System (MDTS) using a mobile device. Since there are over 3 billion mobile phones in use around the world the number of possible users that can access these mobile STEM modules is astounding!  Leo Png, our partner in Singapore, put the first round of STEM content together using LMA and the MDTS, designing the content so that it would work on multiple devices. The MDTS senses the type of mobile device attempting to access the module and configures the screen and content to cater to that device. The MDTS and LMA were designed from day 1 to cater to the masses of users who have normal mobile phones but also allow more advanced designers to add multimedia and other advanced content elements into their LMA modules,” said Mr. Sanregret. “The challenge for the STEM project was to use least common denominator content like images, animation and text to allow for the greatest possible reach while maintaining the best instructional design to facilitate effective learning while keeping the users cognitively engaged.  Dr. Katz is one of the world’s leaders in mobile content instructional design. Her contributions to this project have ensured that the content is learning effective, engaging and usable from multiple devices.” 

“First, we started with a pilot consisting of 4 STEM modules — The Science of Cycling, The Science of Table Tennis, Baseball: The Science of Swing, and Baseball Aerodynamics. Each module was created in collaboration with STEM university professors and myself. The Professors ensured the integrity of the science and math content and I ensured that the content was infused with effective learning strategies and research-based instructional design,” said Dr. Katz. “The modules will assist users in understanding the science and math behind various Olympic sports. Hence, the users can access this information while attending Olympic competitions, watching them on TV or when simply discussing the Olympic Games with friends. There are also engaging quizzes that allow the user to check their understanding of the STEM content. The goal is to associate STEM content with everyday activities such as sports.”

 How will accessing STEM content via mobile devices benefit the public as well as our global society?

 “For this competition, and indeed, much of our work, we focus on science, technology, engineering and math education because proficiency in these subjects is so critical to one’s ability to thrive in the global economy. Personal wealth, as well as the wealth of nations, will depend on our ability to apply these fields to the betterment of mankind.” expressed Dr. Mayo. 

What type of results do both the Kauffman Foundation and Hot Lava expect from this Global Telephony Competition? 

“We hope at least one person dials in.  In all seriousness, every big effort like this starts very small. I’m always amazed at how different a project looks by the time it’s done, compared to where we started.” said Dr. Mayo. “By the end of this competition, we hope to be able to report that we were able to produce the single biggest educational event on the planet; and, that the participants enjoyed learning what we delivered. Those two outcomes will be enough to inspire others, and transform cell phone-based education from a novelty into a reality.”  “A repeatable, replicable and recurring process for life change is the result we feel is most critical.  My Uncle Jack once told me “an idea is worth ten cents but implementation of a good idea is worth ten million dollars.” Through the vision, passion and dedication of Dr. Mayo we — Hot Lava Software and the Kauffman Foundation — are creating a process to bring education to the people, to all people.” Adds Mr. Sanregret. “There are over 3 billion mobile phones in the world, some in the hands of people who will never use a PC. Success for me is designing, creating, testing and implementing a process that will bring education to them as well as the rest of the world.” 

Hot Lava has created a URL that the public can use to access these exciting STEM modules via their mobile devices. You can access this by going to http://hdwap.com/sport7. Follow the directions on the login page and then jump right in to the modules.  

Contact: 

Bob Sanregret, CEO, Hot Lava Software

bobs@hotlavasoftware.com

+1 (703) 754-1218

www.hotlavasoftware.com

***

Merillea J. Mayo, Ph.D., Director, Future of Learning Initiatives for the Kauffman Foundation

mmayo@kauffman.org

+1 (816) 932-1015

www.research.kauffman.org

***

Laisa Bernard, Marketing Specialist, Hot Lava Software

laisab@hotlavasoftware.com

+1 (479) 524-8468

www.hotlavasoftware.com