Posts Tagged ‘content development’

Learning Mobile Author (LMA) is released on Download.com

July 22, 2008

WARRENTON, Va. – July 22, 2008 –As of the beginning of July, Hot Lava Software introduced their content development and publishing system, Learning Mobile Author version 4.2.9, onto download.com. Hot Lava’s Learning Mobile Author allows you to design, author, test and publish mobile content for delivery to mobile phones and PDAs. It is available for a 14-day trial download for absolutely free from download.com starting now! Visit download.com to learn more about Learning Mobile Author (LMA) and to download your free 14-day trial today!

 

About Hot Lava Software, Inc.

 

Hot Lava Software Inc. is the leading provider of mobile authoring, publishing, delivery and tracking solutions. Using Hot Lava Software’s content development and publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking System TM (MDTS) allows organizations to have the tools and knowledge needed to launch and track mobile initiatives faster, with more cost efficiency. Hot Lava Software provides mobile content solutions and a mobile content design, authoring and publishing solution to corporations, government and universities around the world. More information is available at http://www.hotlavasoftware.com/

Check Out Hot Lava Software on Handango.com!

July 15, 2008

Check out these awesome programs for PDA’s and Palms created by Hot Lava Software on www.handango.com. They’re a great deal too! Only $0.95 for any of the Hot Lava Software produced programs.

 

Here are some links to different categories of programs/modules that might interest you.

 

 

Go check them out! I’m telling you it’s definitely worth it!

 

If you are interested in trying out Learning Mobile Author (LMA), please visit www.hotlavasoftware.com.

Fans, Take Out Your Cell Phones

July 15, 2008

FOR IMMEDIATE RELEASE

 

CONTACT:

Sarah Brewster

(816) 842-8111 or sarah@trozzolo.com

 

Joy Torchia

(816) 932-1045 or jtorchia@kauffman.org

 

Barbara Walls

(540) 428-2988 or marketing@hotlavasoftware.com

 

 

KANSAS CITY, Mo. – July 15, 2008  – More than one competition will take place at the local T-Bones games this summer. The new Sports Bytes Competition, entering the field this July, is sponsored by the Ewing Marion Kauffman Foundation and powered by Hot Lava Software.

 

The Sports Bytes Competition will engage the young fans in the crowd by sending them mathematics, engineering, technology, and science questions via their cell phones. Combining fun with technology, fans will learn the science behind one of America’s favorite pastimes. For example, while the players are warming up for the next inning, fans can learn about the impact of gravity and friction on a baseball’s path.

 

The in-game promotions will build excitement around science education during July and August home games. The Sports Bytes professor – a quirky-looking, crazy-haired announcer – will leap up on the dugout and guide the crowd through the sports-related science quiz. The announcer will ask the fans a question: “Which ball has the slower speed when thrown: a baseball or a softball?” In response, kids will text either “sporta” for baseball or “sportb” for softball to 83960. They will then receive a response text with the correct answer as well as a link that provides them access to other Sports Bytes questions. Sports Bytes enthusiasts can access the questions anytime from their mobile phones by texting “sport” to 83960.

 

 “We are capitalizing on young fans’ love for cell phones by using them as a learning tool,” said Merrilea J. Mayo, Ph.D., director, Future of Learning Initiatives for the Kauffman Foundation. “This new competition allows us to reach and inspire kids in a unique way. Our hope is that they learn how exciting science can be and potentially explore a career in the field.”

 

The kids who answer at least one Sports Bytes question correctly are entered into a drawing to win a prize pack, which is given out later in the game. With baseball players in mind, the prize pack will include free tickets to an upcoming T-Bones game, signed baseballs, a first pitch certificate, a kajeet mobile phone, and T-Bones merchandise.

 

In addition to the T-Bones, the Frederick Keys, Aberdeen Ironbirds, Bowie Baysox, Wilmington Blue Rocks and Delmarva Shorebirds are participating in the in-game promotions, along with the D.C. United Soccer Team.

 

About the Kauffman Foundation

 

The Ewing Marion Kauffman Foundation of Kansas City is a private, nonpartisan foundation that works with partners to advance entrepreneurship in America and improve the education of children and youth. The Kauffman Foundation was established in the mid-1960s by the late entrepreneur and philanthropist Ewing Marion Kauffman. Information about the Kauffman Foundation is available at www.kauffman.org

 

About Hot Lava Software, Inc.

 

Hot Lava Software Inc. is the leading provider of mobile authoring, publishing, delivery and tracking solutions. Using Hot Lava Software’s content development and publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking System TM (MDTS) allows organizations to have the tools and knowledge needed to launch and track mobile initiatives faster, with more cost efficiency. Hot Lava Software provides mobile content solutions and a mobile content design, authoring and publishing solution to corporations, government and universities around the world. More information is available at http://www.hotlavasoftware.com/

Local Baseball Team Teaches Math and Science during Summer Home Games

July 7, 2008

NEWS RELEASE

 

For Immediate Release 

Contact: Heather A. Katz, Ph.D.
540-428-2988

 

FREDERICK, MD – July 3, 2008 – This summer the Frederick Keys are changing the way that fans learn about baseball. The Keys have teamed up with the Ewing Marion Kauffman Foundation and Hot Lava Software, Inc. to bring fans a new way to learn the science behind sports. The promotion, dubbed the Sports Bytes Competition, tests fans’ knowledge of the science behind sports via their mobile phones. Throughout the months of July and August the Keys will facilitate fans to use their mobile phones in new and exciting ways to learn the science behind the baseball game that unfolds before their eyes!

 

Attend a Frederick Keys home game during July and August this summer and you will see a wild haired professor in a white lab coat and safety goggles. The Professor will appear in the middle innings and lead on top of the dugout. He will playfully challenge the intelligence of the audience and encourage fans to take out their mobile phones and participate by text messaging an answer in response to a science question about baseball. The Frederick Keys have embraced this effort and are committed to educating the community through the Sports Bytes Competition.  Attend a Frederick Keys home game this July or August and experience, live, the thrill of the Sports Bytes Competition! Or access the questions via your mobile phone by text messaging “sport” to 83960 and prove that you are smarter than the Professor! Sports Bytes are also available at http://www.hdwap.com/s.

 

About Hot Lava Software, Inc.

 

Hot Lava Software, Inc. is the leading provider of mobile authoring, publishing, delivery and tracking solutions. Using Hot Lava Software’s content development and publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking System TM (MDTS) allows organizations to have the tools and knowledge needed to launch and track mobile initiatives faster, with more cost efficiency. Hot Lava Software provides mobile content solutions and a mobile content design, authoring and publishing solution to corporations, governments and universities around the world.  More information is available at http://www.hotlavasoftware.com  

 

About the Ewing Marion Kauffman Foundation

 

The Ewing Marion Kauffman Foundation is a private nonpartisan foundation that works to harness the power of entrepreneurship and innovation to grow economies and improve human welfare. Through its research and other initiatives, the Kauffman Foundation aims to open young people’s eyes to the possibility of entrepreneurship, promote entrepreneurship education, raise awareness of entrepreneurship-friendly policies, and find alternative pathways for the commercialization of new knowledge and technologies. It also works to prepare students to be innovators, entrepreneurs and skilled workers in the 21st century economy through initiatives designed to improve learning in math, engineering, science and technology. Founded by the late entrepreneur and philanthropist Ewing Marion Kauffman, the Foundation is based in Kansas City, Mo. and has more than $2.4 billion in assets. More information is available at http://www.kauffman.org

Sports Bytes Delivers Math and Science Sports Quizzes

June 4, 2008

NEWS RELEASE

For Immediate Release                          Contact: Heather Katz, Ph.D.
                                                            301-789-1891

Washington, D.C. – May 27, 2008 – Hot Lava Software, Inc. is collaborating with the Ewing Marion Kauffman Foundation, Kansas City, MO, to use the most ubiquitous computing platform on the planet — the mobile phone — to deliver on-demand Science, Technology, Engineering and Mathematics (STEM) education that is accessible and captivating.

During the summer of 2008 Hot Lava Software will use mobile phone technology at major summer sports events — soccer, baseball, basketball, swimming and cycling — to engage more than 100,000 people worldwide with a Sports Bytes Competition. Sports Bytes are sports themed STEM educational modules — quick quizzes — delivered via mobile phones.

A spring 2008 Sports Bytes Pilot Project proved successful in reaching more than 16,000 users in over 114 countries. The ultimate goal with the summer 2008 Sports Bytes Competition is to demonstrate the potential for delivering STEM education to millions of people, via their mobile phones.

“Particularly relevant to math and science education is the love affair that many U.S. teens have with their mobile phones. This age bracket represents the pivotal turning point toward or away from math and science careers and thus mobile phones become a potentially significant intervention vector,” says Merrilea J. Mayo, Ph.D., director, Future of Learning Initiatives, for the Kauffman Foundation.

The Sports Bytes Competition will be live at select August D.C. United soccer games as well as the Kansas City T-Bones, Frederick Keys, Aberdeen Ironbirds, Bowie Baysox, Wilmington Blue Rocks and Delmarva Shorebirds baseball games, during July and August 2008. Those not attending a game can access the Sports Bytes content via www.hdwap.com/sport7 from a mobile phone web browser.

Users can access these STEM educational modules while attending summer sports events. When users correctly answer at least one Sports Bytes quiz item, they qualify for a chance to win a stadium prize pack. Prize packs can include kajeet mobile phones, first throws at a minor league baseball game, team jerseys and baseball caps and other items related to each team.

In addition to these U.S. demonstrations of the program, global partners in Canada, Singapore, South Africa, Australia and the European Union will engage users worldwide to access the Sports Bytes modules via their mobile phone web browsers.

About Hot Lava Software, Inc.

Hot Lava Software, Inc. is the leading provider of mobile authoring, publishing, delivery and tracking solutions. Using Hot Lava Software’s content development and publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking System TM (MDTS) allows organizations to have the tools and knowledge needed to launch and track mobile initiatives faster, with more cost efficiency. Hot Lava Software provides mobile content solutions and a mobile content design, authoring and publishing solutions to Corporations, Governments and Universities around the World. More information is available at:  http://www.hotlavasoftware.com/

About the Ewing Marion Kauffman Foundation

The Ewing Marion Kauffman Foundation is a private, nonpartisan foundation that works to harness the power of entrepreneurship and innovation to grow economies and improve human welfare. Through its research and other initiatives, the Kauffman Foundation aims to open young people’s eyes to the possibility of entrepreneurship, promote entrepreneurship education, raise awareness of entrepreneurship-friendly policies and find alternative pathways for the commercialization of new knowledge and technologies. It also works to prepare students to be innovators, entrepreneurs and skilled workers in the 21st century economy through initiatives designed to improve learning in math, engineering, science and technology. Founded by late entrepreneur and philanthropist Ewing Kauffman, the Foundation has more than $2.4 billion in assets. More information is available at:  http://www.kauffman.org/.

 

Kauffman Foundation Teams with Hot Lava Software to Deliver STEM Content via Mobile Devices

February 14, 2008

Haymarket, VA and Kansas City, MO (February 12, 2008) – Hot Lava Software is teaming with the Kauffman Foundation to deliver mobile learning content to teach Science, Technology, Engineering and Mathematics (STEM). This teaming effort is based on the premises that students can learn more effectively when they relate STEM to real-world occurrences and that their STEM achievement levels can improve by applying mobile learning to the solution of authentic problems. One of the goals of the project includes developing context-based instructional materials delivered via mobile devices that demonstrate the convergence of real-world events with STEM concepts. Such access and exposure can facilitate the educational equilibrium needed to participate in our global society. A recent interview with Merillea J. Mayo, Ph.D., the Director of Future Learning Initiatives for the Kauffman Foundation, and Bob Sanregret, CEO and Heather A. Katz, Ph.D., Instructional Technologist both from Hot Lava Software, Inc., revealed exciting news in what is being coined as the Global Telephony Competition 

 So just what are the details of this exciting Global Telephony Competition…who are the end users and how will they access, learn from, and use the STEM content? 

“There are 2 to 3 billion cell phones in use around the globe. Cell phones are 40% more prevalent than televisions, twice as common as computers. Cell phones could represent a breakthrough opportunity to deliver education on a massive global scale, particularly to teens, populations of third world countries and underrepresented groups in the U.S.,” said Dr. Mayo. “These demographics all use cell phones as their primary technology device. The Global Telephony Competition you’re referring to is a large scale proof of concept. Through it, Hot Lava Software will help us answer the question: if you could build it (cell-phone-based education), would anyone use it? How many would use it? Thousands? Millions? Billions?”  “The end users will access the STEM content via the Hot Lava Mobile Delivery Tracking System (MDTS) using a mobile device. Since there are over 3 billion mobile phones in use around the world the number of possible users that can access these mobile STEM modules is astounding!  Leo Png, our partner in Singapore, put the first round of STEM content together using LMA and the MDTS, designing the content so that it would work on multiple devices. The MDTS senses the type of mobile device attempting to access the module and configures the screen and content to cater to that device. The MDTS and LMA were designed from day 1 to cater to the masses of users who have normal mobile phones but also allow more advanced designers to add multimedia and other advanced content elements into their LMA modules,” said Mr. Sanregret. “The challenge for the STEM project was to use least common denominator content like images, animation and text to allow for the greatest possible reach while maintaining the best instructional design to facilitate effective learning while keeping the users cognitively engaged.  Dr. Katz is one of the world’s leaders in mobile content instructional design. Her contributions to this project have ensured that the content is learning effective, engaging and usable from multiple devices.” 

“First, we started with a pilot consisting of 4 STEM modules — The Science of Cycling, The Science of Table Tennis, Baseball: The Science of Swing, and Baseball Aerodynamics. Each module was created in collaboration with STEM university professors and myself. The Professors ensured the integrity of the science and math content and I ensured that the content was infused with effective learning strategies and research-based instructional design,” said Dr. Katz. “The modules will assist users in understanding the science and math behind various Olympic sports. Hence, the users can access this information while attending Olympic competitions, watching them on TV or when simply discussing the Olympic Games with friends. There are also engaging quizzes that allow the user to check their understanding of the STEM content. The goal is to associate STEM content with everyday activities such as sports.”

 How will accessing STEM content via mobile devices benefit the public as well as our global society?

 “For this competition, and indeed, much of our work, we focus on science, technology, engineering and math education because proficiency in these subjects is so critical to one’s ability to thrive in the global economy. Personal wealth, as well as the wealth of nations, will depend on our ability to apply these fields to the betterment of mankind.” expressed Dr. Mayo. 

What type of results do both the Kauffman Foundation and Hot Lava expect from this Global Telephony Competition? 

“We hope at least one person dials in.  In all seriousness, every big effort like this starts very small. I’m always amazed at how different a project looks by the time it’s done, compared to where we started.” said Dr. Mayo. “By the end of this competition, we hope to be able to report that we were able to produce the single biggest educational event on the planet; and, that the participants enjoyed learning what we delivered. Those two outcomes will be enough to inspire others, and transform cell phone-based education from a novelty into a reality.”  “A repeatable, replicable and recurring process for life change is the result we feel is most critical.  My Uncle Jack once told me “an idea is worth ten cents but implementation of a good idea is worth ten million dollars.” Through the vision, passion and dedication of Dr. Mayo we — Hot Lava Software and the Kauffman Foundation — are creating a process to bring education to the people, to all people.” Adds Mr. Sanregret. “There are over 3 billion mobile phones in the world, some in the hands of people who will never use a PC. Success for me is designing, creating, testing and implementing a process that will bring education to them as well as the rest of the world.” 

Hot Lava has created a URL that the public can use to access these exciting STEM modules via their mobile devices. You can access this by going to http://hdwap.com/sport7. Follow the directions on the login page and then jump right in to the modules.  

Contact: 

Bob Sanregret, CEO, Hot Lava Software

bobs@hotlavasoftware.com

+1 (703) 754-1218

www.hotlavasoftware.com

***

Merillea J. Mayo, Ph.D., Director, Future of Learning Initiatives for the Kauffman Foundation

mmayo@kauffman.org

+1 (816) 932-1015

www.research.kauffman.org

***

Laisa Bernard, Marketing Specialist, Hot Lava Software

laisab@hotlavasoftware.com

+1 (479) 524-8468

www.hotlavasoftware.com